Privacy policy

Privacy Policy
1 GENERAL
1.1 Sushami Industries Private Limited, having its registered office at Invento Workingspaces, Plot No-8, 3rd Floor,Dwarka Sector-12B, New Delhi-110078 (“Sushami”,
“we”, “us” or “our”) is managing and operating the mobile application/website www.GirlsFlavour.com (collectively
referred to as the “GirlsFlavour Platform”) through which it inter alia facilitates the sale and purchase of Women’s
Intimate Wear including but not limited to Teenage bras, Everyday Bras, Panties, Bridal Lingerie, Maternity
Lingerie, Period Panties, Shapewear, and Nightwear/Lounge/Exotic Collections (“Products”) to the users of the
GirlsFlavour Platform (“User” or “Users” or “you” or “your”).
1.2 This privacy policy (“Privacy Policy”), together with the Terms governs your use of the GirlsFlavour Platform
and describes our policies and procedures on the collection, use, disclosure, processing, transfer, and storage of the
information provided to us by you. By using, browsing, accessing, or purchasing from the GirlsFlavour Platform
you agree to be bound by the terms of this Privacy Policy and consent to the collection, storage, possession, dealing,
handling, sharing, disclosure or transfer of your information in accordance with the terms of the Privacy Policy. We
shall not use the User’s information in any manner except as provided under this Privacy Policy. Capitalised terms
used herein if not defined shall have the same meaning as ascribed to them under the Terms.
1.3 This document is an electronic record and is governed by the provisions under the Information Technology Act,
2000 and rules made thereunder as may be applicable, and the amended provisions pertaining to electronic records
in various statutes as amended by the Information Technology Act, 2000. This electronic record is generated by a
computer system and does not require any physical or digital signatures.
1.4 This Privacy Policy sets out the type of information collected from the Users, including the nature of the
Sensitive Personal Data or Information (defined hereinafter), the purpose, means and modes of usage of such
information and how and to whom we shall disclose or transfer such information. You may at any time withdraw
your consent for collection and use of your information including Personal Information (defined hereinafter) or
Sensitive Personal Data or Information. However, please note that if you withdraw your consent, we may no longer
be able to provide you with the corresponding service for which you have withdrawn your consent. It is hereby
clarified that your decision to withdraw your consent will not affect the processing of Personal Information based on
your previous consent prior to the withdrawal.
1.5 Please take a moment to familiarize yourself with our Privacy Policy. If you do not agree with any provisions of
the Terms or this Privacy Policy, we advise you to not use or access the GirlsFlavour Platform.
2 TYPE OF INFORMATION COLLECTED
2.1 You may be asked to provide your information anytime you visit, access, use or browse the GirlsFlavour
Platform. We may share information and use it consistent with the provisions of this Privacy Policy. We may also
combine it with other information to provide and improve our Products, services, content and advertising.
2.2 You agree to provide information, which shall be true, correct, up to date and accurate. You may access, amend,
alter or require deletion of your information partially or fully by contacting us at GirlsFlavour Platform.
2.3 GirlsFlavour Platform is not directed towards minors. We do not knowingly collect Personal Information from
any User who is under 18 (Eighteen) years. If we are made aware that we have collected the Personal Information of
a person below the age of 18 (Eighteen) years, we will take steps to delete the information within a reasonable time
frame. If a parent or guardian becomes aware that his or her child has provided his/ her information on the
GirlsFlavour Platform without their consent, he or she shall contact us for the deletion of such information. In the
event, where in contravention to the Privacy Policy and Terms, a person below the age of 18 (Eighteen) uses the
services, we shall not be held liable or responsible for any damage or injury suffered by such person.
2.4 We may collect a variety of information from you, including your name, password, mailing address, phone
number, email address and contact preferences, including any other usage and interaction details with us or our
affiliates. We may collect such information which when combined with other pieces of information available with us
could reasonably allow you to be identified (“Personal Information”). Personal Information shall include but is not
limited to your full name, personal contact numbers, residential address, email address, gender or date of birth.
2.5 By using the GirlsFlavour Platform, you acknowledge and consent that Sushami Industries Private Limited
retains the right to lawfully collect, store, process, analyze, and use any data (including personal and non-personal
information) you provide, for legitimate business purposes such as improving services, customer support, marketing,
analytics, fraud prevention, and regulatory compliance. Such use shall always be in accordance with this Privacy
Policy and applicable laws.
We may also collect, receive, process or store certain sensitive personal data or information consisting of, but not
limited to:
2.5.1 Password;
2.5.2 Financial information such as bank account or credit card or debit card or other payment instrument details;
2.5.3 Physical, physiological and mental health condition;
2.5.4 Any detail relating to the above Personal Information categories as provided to us for providing service; and
2.5.5 Any of the information received under above Personal Information categories by us for processing, stored or
processed under lawful contract or otherwise. (Collectively, referred to as “Sensitive Personal Data or Information”).
3 USE OF INFORMATION COLLECTED
3.1 We may collect, use or process your information including Personal Information and Sensitive Personal Data or
Information for the following purposes:
3.1.1 For creating and giving you access to your registered account on the GirlsFlavour Platform.
3.1.2 To develop, deliver, process and improve our Products, services, content in order to personalize and improve
your experience.
3.1.3 To inform you about our Products, services, offers, updates, upcoming events, including providing you
information in relation to order confirmations, invoices, technical notices, security alerts.
3.1.4 For internal analytical and research purposes such as auditing, data analysis and research to improve Our
Products, services and customer communications.
3.1.5 To meet any legal or regulatory requirement or comply with a request from any governmental or judicial
authority. 3.1.6 To resolve any request, dispute, grievance or complaint raised by you in relation to your use of the
GirlsFlavour Platform.
3.1.7 To detect or monitor any fraudulent or illegal activity on the GirlsFlavour Platform.
3.1.8 We may use third-party analytics tools (such as Google Analytics) or advertising partners (such as
Meta/Facebook) to analyze trends, improve website functionality, and deliver relevant advertising. These services
may use cookies and collect certain non-identifiable information about your visit.
4 DISCOSURE OF INFORMATION COLLECTED
4.1 We may from time to time be required to disclose the information collected from you to our trusted third party
service providers who assist us in order to facilitate the provision of services and purchase of Products on the
GirlsFlavour Platform. For instance, we may share your information with third party payment gateway provider to
process transactions on the GirlsFlavour Platform. By using the GirlsFlavour Platform, you consent to any such
disclosure of your information with third party service providers. We ensure that such third party service providers
are bound by reasonable confidentiality obligations and/ or use, maintain and follow generally accepted industry and
security standards with respect to such information.
4.2 We may also disclose your information when such disclosure is requisitioned under any law or judicial decree or
when we, in our sole discretion, deem it necessary in order to protect our rights or the rights of other Users, to
prevent harm to persons or property, to fight fraud and credit risk.
4.3 We may also disclose or transfer your information to any third party as a part of reorganization or a sale of the
assets, division or transfer of a part or whole of us. We shall ensure that third party to which we transfer or sell our
assets will have appropriate confidentiality and security measures, at least as protective as those described in this
Privacy Policy, to handle your Personal Information. You will have the opportunity to opt out of any such transfer if
the new entity’s planned processing of your information differs materially from that set forth in this Privacy Policy.
4.4 A third party payment gateway provider may be required to collect certain financial information from you
including, but not restricted to, your credit/debit card number or your bank account details (collectively referred to
as “Financial Information”). All Financial Information collected from the you by such third party payment gateway
providers will be used only for billing and payment processes. The Financial Information collected from you is
transacted through secure digital platforms of approved payment gateways which are under encryption, thereby
complying with reasonably expected technology standards. The verification of the Financial Information shall be
accomplished only by you through a process of authentication in which we shall have no role to play and hence, we
shall bear no liability in relation to the same. We shall neither be liable nor responsible for any actions or inactions
of third party payment gateway providers or any breach of conditions, representations and warranties given by them.
We shall also not be obligated to mediate or resolve any dispute or disagreement between you and such third party
payment service providers.
4.5 While we take best efforts to ensure that your information including Personal Information, Financial Information
and Sensitive Personal Information or Data is duly protected by undertaking security measures prescribed under
applicable laws, you are strongly advised to exercise reasonable discretion while providing Personal Information or
Financial Information while using the services given that the Internet is susceptible to security breaches.
4.6 Your information may also be transferred, stored or processed in any country other than the one where you
access the GirlsFlavour Platform. For purposes of sharing or disclosing data in accordance with the Privacy Policy,
we reserve the right to transfer your information outside of your country. By using the GirlsFlavour Platform, you
consent to such transfer of your information outside of your country and also within our affiliates, subsidiaries and
partners whose personnel and subcontractors, provided they have agreed to ensure the same level of data protection
as prescribed under this Privacy Policy and the data protection laws of India. The information may be transferred in
the event it is necessary for the performance of the services, operation of the GirlsFlavour Platform and provision of
Products as agreed upon between us and the third party.
5 SECURITY
5.1 The security of your Personal Information is important to us. We have implemented security policies, rules and
technical measures, as required under applicable law including firewalls, transport layer security and other physical
and electronic security measures to protect the Personal Information that it has under its control from unauthorized
access, improper use or disclosure, unauthorized modification and unlawful destruction or accidental loss. When you
submit your information on the GirlsFlavour Platform, your information is protected through our security systems.
Please note that we use international and industry-recognized standards such as per applicable laws, rules and
regulations.
5.2 Your information is contained within secured networks and is only accessible by a limited number of authorized
persons who have access rights to such systems or otherwise require such information for the purposes provided in
this Privacy Policy. These authorized persons are also under an obligation to keep such information confidential.
5.3 Although we make best possible efforts to transmit and store all the information provided by you in a secure
operating environment that is not open to public, you understand and acknowledge that there is no such thing as
complete security and we do not guarantee that there will be no unintended disclosures of any information and
potential security breaches. You agree not to hold us responsible for any breach of security or for any action of any
third parties that receive your Personal Information or events that are beyond our reasonable control including, acts
of government, computer hacking, unauthorized access to computer data and storage device, computer crashes,
breach of security and encryption, etc.
6 COOKIES POLICY
6.1 Due to the communications standards on the Internet, when you visits, access or browse the GirlsFlavour
Platform, we automatically receive the uniform resource locator of the site from which such you visit, access or
browse the GirlsFlavour Platform, details of the website you visit on leaving the GirlsFlavour Platform, the internet
protocol (“IP”) address of each User’s computer operating system, type of web browser the User is using, email
patterns, and the name of the User’s internet service provider. This information is used solely to analyse overall User
trends and to help us improve our services. Please note that the link between the User’s IP address and the User’s
personally identifiable information is not shared with third parties without such User’s permission or except when
required by law or to provide or facilitate the User with the services. Notwithstanding the above, the User
acknowledges that we reserve the right to share some of the aggregate findings, including the personal information
provided by the Users in an unidentifiable, aggregate form, and not the specific data with advertisers, sponsors,
investors, strategic partners, and others in order to help grow the business. The amount of information sent to us
depends on the settings of the web browser used by the User to access the Platforms. The User may refer to the
browser used, if the User wishes to learn what information is provided to us.
6.2 The GirlsFlavour Platform uses temporary cookies to store certain data. We do not store Personal Information in
the cookies. Information collected by us, by any means whatsoever, that does not personally identify the User as an
individual (such as patterns of utilization described above) is exclusively owned by us and may be used by us and
third party service providers for technical administration of the Platforms, user administration, research,
development, and other purposes.
6.3 You understand that you may set or amend your web browsers to delete or disable cookies. If you choose to
disable cookies on your computer or mobile telecommunication device, it may impair, degrade or restrict access to
certain areas of the GirlsFlavour Platform.
6.4 We may allow other companies or entities to serve advertisements to you. These companies or entities include
third party advertisement servers, advertisement agencies, advertisement technology vendors and research firms. We
may target some advertisements to you that fit a certain general profile. We do not use Personal Information to target
advertisements to you. In the course of serving advertisements or optimizing the services to its Users, we may allow
authorised third parties to place or recognize a unique cookie on the User’s browser.
6.5 You agree and understand that we do not exercise control over third party websites displayed as search results or
links on the GirlsFlavour Platform. These other sites may place their own cookies or other files on the Users’
computer, collect data or solicit personal information from the Users, on which we have no control and shall not be
held responsible or liable. We do not make any representations concerning the privacy practices or policies of such
third parties or terms of use of such websites, nor do we guarantee the accuracy, integrity, or quality of the
information, data, text, software, sound, photographs, graphics, videos, messages or other materials available on
such websites. The inclusion or exclusion does not imply any endorsement by us of such websites, the websites’
provider, or the information on the website.
6.6 We may keep records of telephone calls received from and made to Users for the purpose of administration of
services, research and development, training, business intelligence, business development, or for User
administration. We may share such telephone records with third parties when required by law or when required to
provide or facilitate the User with the services.
6.7 You consent to our reproduction/publishing of all testimonials and reviews given by you on the GirlsFlavour
Platform in relation to the services or the Products. You agree that we may edit the testimonials and reviews
provided by you and reproduce/publish such edited or paraphrased versions of the testimonials and reviews on the
GirlsFlavour Platform. If the User has any concerns with the reproduction/publication of any testimonial or review
provided by you, the User may contact us at feedback@GirlsFlavour.com.
6.8 We do not collect personally identifiable information through cookies unless you voluntarily submit such
information via forms or input fields.
7. ACCESS TO CAMERA, MIC, MESSAGE FOLDER E.T.C
7.1 By accepting the ‘Privacy Policy’, You are providing explicit consent to us, to access your camera and gallery, as
the case may be, applications installed in your personal handheld phone or computer, through which you access and
use GirlsFlavour Platform.
7.2 You acknowledge and accept that for the purpose of providing services, the images uploaded by You may be
accessed, used or processed by a third party and that We shall have no liability, obligation or responsibility of any
nature towards You or such third party.
7.3 We may request access to your device’s camera or microphone solely for specific features like photo uploads,
video testimonials, or live support, and only with your prior consent.
8 OPT-OUT POLICY
8.1 The third party service providers with whom we may share information provided by you are not permitted to
market their own services or send promotional e-mails or engage in promotional communication with you. We
provide you with the opportunity to opt-out of receiving non-essential, promotional, or marketing-related
communication from itself or its partners.
8.2 If you wish to remove your contact information from all our mailing lists and newsletters, you can click on the
“unsubscribe” link or follow the instructions in each e-mail message. Alternatively, you can also delete your account by clicking on this link https://www.girlsflavour.com/my-account/wpf-delete-account/.We reserve the right to limit membership based on availability of contact information. All
Users will be notified by email prior to any actions taken.
9 RETENTION OF INFORMATION
9.1 We will retain your information and any data for the period necessary to fulfil the purposes outlined in this
Privacy Policy unless a longer retention period is required or permitted under the applicable law.
9.2 Personal data may be retained for as long as your account remains active and for up to 7 years thereafter, for
legal and regulatory purposes. Browsing behavior and cookies may be retained for 30 to 90 days.
10 MODIFICATION
10.1 We reserve the right to amend this Privacy Policy at any time. The Privacy Policy, as and when modified, shall
be updated on the GirlsFlavour Platform. We encourage you to review this Privacy Policy whenever you visit our
GirlsFlavour Platform to understand how your Personal Information is used.
10.2 We are committed to complying with the provisions of the Digital Personal Data Protection (DPDP) Act, 2023,
upon its enforcement. This Privacy Policy will be updated in accordance with the new legal framework as and when
required.
11 GRIEVANCE REDRESSAL
11.1 In case, you have any questions, grievance or complaints about this Privacy Policy, or the GirlsFlavour
Platform, you may contact our grievance officer on the below mentioned details:
Name: Mayank Raman Tripathi
Designation: Grievance Officer
Email Address:support@girlsflavour.com
12 GOVERNING LAW
12.1 The terms of this Privacy Policy shall be governed and construed in accordance with the laws of India. Any
dispute regarding or arising out of this Privacy Policy shall be subject to the exclusive jurisdiction of the courts in
Delhi.
13 SEVERABILITY
13.1 Whenever possible, each section of this Privacy Policy shall be interpreted in a manner so as to be valid under
applicable law. However, in the event any provision is held to be prohibited or invalid, such provision shall be
ineffective only to the extent of such prohibition or invalidity, without invalidating the remainder of such provision
or other remaining provisions of this Privacy Policy.
14 Last Updated On:20/09/2025